Facilitators:

Maintain neutrality in an opinionated room
Provide focus so people don’t go off on tangents
Maximize contribution from all players, even the quieter ones
Allow you to participate fully in the meeting, assured that the process is taken care of
Encourage decision making, so decisions are not put off until another day
Gain agreement, so everyone is united on a common path forward
Generate action, so people know their accountabilities and next steps upon leaving the meeting
Minimize disruption by handling disruptive behaviors appropriately
Ensure the meeting ends on time

Facilitated Ideation Sessions:

Stretch the boundaries of idea generation by introducing new techniques and stimuli
Generate new ideas even among people who don’t see themselves as “creative”
Get new ideas in old areas
Keep the energy high through use of engaging exercises