Chris Holliday photo 2013 (3)

Chris brings extensive experience in project management and creative processes to all her projects. She has over 20 years of experience in marketing consulting, and marketing management in consumer-oriented organizations across a variety of product categories.

As a consultant, Chris has worked with a wide array of consumer- and customer-oriented organizations, including established consumer packaged goods companies, educational institutions, professional services, pharmaceutical and start up companies. As a corporate trainer, Chris facilitates programs in brand positioning and leadership.

Prior to consulting and training/facilitation, Chris spent much of her career at Frito-Lay where she was Brand Manager for a variety of brands, including SunChips and MultiPacks. Over her tenure she worked in Core Brands, New Products and Channel Management, where she helped design and launch products and packaging designed for the then emerging Club Store channel. As a consultant she has developed brand positioning and strategy, as well as conducted qualitative research and facilitated ideation sessions.  Chris has also been involved in the entertainment field, as an Off Broadway producer and actor in NYC.

Chris earned an MBA from the Kellogg Graduate School of Management at Northwestern University, a Masters in Education from Trinity College Dublin (Ireland), and a BA from DePauw University, Greencastle, IN. She received training in ideation from Synectics® Inc., experts in creativity