Carrie has over 25 years of both client-side and consulting experience. She founded Friendsight, LLC in 2005 after spending the previous six years at Fusion 5, an Innovation Marketing firm, where she built and led the insight practice, pioneering innovative and non-traditional tools and methodologies. Her belief in getting inside the heads, hearts and souls of both consumers and clients has allowed her to discover and develop proprietary and actionable insights that strongly influence marketing and business decisions.
Prior to Fusion 5, Carrie spent 10 years on the client side in consumer and product research management at Coca-Cola, Pizza Hut and M&M/Mars. She was responsible for managing research on many high profile brands including Minute Maid Orange Juice, Minute Maid Lemonades and Punches, Stuffed Crust Pizza, Starburst, Skittles and M&M Chocolate Candies.
Carrie is primarily a “quali”, though she does do quantitative research every now and then. With strong moderating and facilitation skills and a casual, engaging style, she has managed well over 1000 focus groups plus IDIs, shopping shadows/intercepts, in home interviews/observations, etc. Her abilities translate to online research as well.
Carrie holds an MBA in Marketing/Marketing Research from Wichita State University and a BS in Food Science from Cornell University.
When she isn’t chasing after her 3 kids, 2 cats, 1 dog, and various other critters, Carrie enjoys reading, photography, and participating in running races and triathlons, recently completing the New York City Marathon.