ideation tips pictureDo:

  • Sharpen the focus
  • Set ground rules
  • Use a variety of exercises and sensory stimuli
  • Foster a relaxed, positive environment
  • Build and improve upon the ideas of others
  • Include people who aren’t part of the day-to-day team


  • Present or communicate large amounts of information
  • Critique new ideas during the ideation session
  • Treat the session like a formal meeting
  • Lose focus/structure
  • Have the most senior person speak first or exert authority
  • Force “everybody gets a turn”