In his commencement address at Harvard University this year, Mark Zuckerberg (Facebook) talked about creating a sense of purpose, and not to avoid taking on big meaningful projects simply because you don’t quite know how to do them yet. Just get started.

Ideas don’t come out fully formed. They only become clear as you work on them. You just have to get started. If I had to understand everything about connecting people before I began, I never would have started Facebook” (Zuckerberg).

This struck a chord with me. When we go hunting for ideas in innovation sessions, the ideas generated don’t always come out fully formed. Sometimes it’s just the essence of an idea, something that feels impactful, but it’s not yet clear how to do it.  If we don’t know how to do something, our fear of making a mistake often rises, and a compelling idea can sometimes get immediately rejected.

“We often don’t do big things because we’re so afraid of making mistakes …. the reality is, anything we do will have issues in the future. But that can’t keep us from starting” (Zuckerberg)

So before you dismiss that idea that seems so compelling, but so amorphous, consider taking some first steps, knowing that things will likely change along the way. Just get started.