Effective ideations are far more than just getting a group of people in a room to brainstorm. When done well, they can unleash the mind and uncover truly compelling ideas that resonate deeply with people.
I was walking down an office corridor recently where the walls were painted in vibrant hues … purples, greens, marigold. Natural light brightened the work area. It felt cheery and it set me wondering how environments affect our creativity. It turns out research has shown that things like wall color, lighting, ceiling height and ambient noise can affect the way we think.
In his commencement address at Harvard University this year, Mark Zuckerberg (Facebook) talked about creating a sense of purpose, and not to avoid taking on big meaningful projects simply because you don’t quite know how to do them yet. Just get started. “Ideas don’t come out fully formed. They only become clear as you work
It’s easy to get stuck while hunting for new product ideas. Perhaps the ideas generated don’t seem new enough, more like revisions to current products than major breakthroughs. One technique we’ve found works well to help get you out of the rut is to re-frame the problem you’re trying to solve.
This Thanksgiving I noticed a couple of products while out food shopping …
“Thanksgiving Day Dinner” dogfood
“Turkey and Sweet Potato Formula” dogfood
They both include turkey and sweet potatoes, but my mind jumped to different impressions of each product. Which one would you have chosen?
In a TED talk on creativity, Tim Harford talks about how adding a touch of mess increases your ability to solve problems. In one of his examples, the psychologist Katherine Philips gave some problems to students in groups of 4. Some groups were 4 friends who knew each other well, other groups were 3 friends and a
Nature is full of inspiring places to look for solutions to problems and new ideas. This came to the fore in a recent project we worked on where a new product was inspired by the anatomy of a bird. New ideas are rarely truly new. Often, the best ideas are sparked by something else, and
Imagine an experiment where the task is to mount a candle on a vertical board. The only supplies are a vertical board, a candle, a book of matches, a box of thumbtacks. Who do you think would solve this task quicker …? A group offered a $ reward if they solve the task in the
Have you ever noticed yourself yawning when someone else yawns? I noticed my dog mirror my yawn today. Curiously, dogs are quite savvy with it … they respond more frequently to genuine yawns than fake ones. We mirror a lot more than just yawning, sometimes without realizing we’re doing it. If we see someone burn